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Content Campaigns

 

We have developed two content campaigns which will run over the next 6 months (Aug 22 – Jan 23). Our aim is to highlight the following areas of the business: 

 

  • Products (supporting Equipment Rentals & Sales) 
  • Reactive Business News & Projects

 

Product Spotlight Campaign 

This campaign will consist of creating 1x piece of monthly content promoting a product or product category available in the Equipment Rentals & Sales sector of Gravity Media. The aim of this campaign is to offer more insight and information about the types of products available at Gravity Media and the unique capabilities that can be applied to different projects. 

 

Each month specific product keywords will be researched and applied into this content which will appear in the Journal section of the site. We will internally link all products and apply the tidio chat option to our Product Spotlight articles in order to aid CTA. 

 

The aim of this campaign is to monopolise the SERPs page by applying longtail product keywords to carter to enquiry searches regarding broadcast & post production equipment. 

Objectives

  • Promote the range of products available from Gravity Media and how each spec can be used for different projects
  • Display a clear CTA in order to encourage users to get in touch to rent or purchase products
  • Improve search ranking on Google (and other leading search engines) to increase organic search traffic to the Gravity Media  website by +5%
  • Optimise relevant & consistent content utilising popular product keywords to meet the needs of customers seeking broadcast or post production products 
  • Action all of the above across a 6 month period reflecting a clear ROI (average position +5%)